- pron.
a place / studio for narrative and design experimentation.

- n.
the linguistic world.

INSTAGRAM@the_language

PROJECT INQUIRY info.thelanguage@gmail.com

Filter: ALL VISUAL SPATIAL

VISUAL

OBUOK COFFEE
Shenzhen, CN
Jan-24

In 2023, Obuok launched its first coffee experimentation project, returning to the essence of coffee and redefining niche, ultra-light roasting. Precision, accuracy, rationality, and experimentation form an orderly exploration of balancing visual art and product design, integrating it into daily life.

Photos: Meatmountain Studio

CATEGORYBranding / Packaging

chirimiri cafe · wineShenzhen, CN
Dec-23-ongoing

Chirimiri——Whispers of Nature in Spanish, is a pet-friendly lifestyle brand based in Shenzhen. The brand features coffee and natural wines, paired with locally sourced ingredients to craft innovative bar snacks. Chirimiri aims to offer a relaxed and engaging social space for the community. In our design, we use rounded, lively fonts and rough hand-drawn textures to create a casual and inviting visual experience.

CATEGORYBranding / Packaging

BAR LOTUS
London, UK
Jun–23

Commissioned to design the website for BAR LOTUS' first overseas store in East London, we captured the unique atmosphere by blending the interior design with the brand's essence, selected the striking "Lotus Blue" as the theme color, and applied a gradual dusk effect, infusing the website with an air of mystery and allure.

CATEGORYWebsite Design

barlotuslondon.com

umum objects
London, UK
Nov–24

Designed and built the platform with curator Dan Huang and Shutong Fan for their atelier - umum Objects, to showcase the unique craftsmanship and stories of Chinese artisans to clients in London and all over the world.

CATEGORYWebsite Design

umumobjects.com

Maritime Echoes: The Story of Stone
London, UK
May-24

Organised by the Cultural Section, Chinese Embassy in the UK, ‘Quanzhou Pavilion, China” presents an exhibition—"Maritime Echoes: The Story of Stone” for London Craft Week at gallery@oxo, Oxo Tower Wharf.

Presented by Gyrecraft, Chizi Space, Local Landscape
Curated by Xuemei Hong, Chuan Lu, Yitang Long
Visual Direction by Hongming Studio

CATEGORYExhibition Visual Identity

Multidisciplinary Performance Festival
Echo 2.0: Ripples
London, UK
May-22

The response to a sound that has been made, to events that have happened, are happening, and are about to happen. Through immersive performances, experimental theatre, and short films, this festival will respond, among the rest, to three main themes: femininity, the thin line between dream and reality, and the iteration of culture.

Architectural Association @aaschool
Interprofessional Studio[AAIS] 2021-22 @aais

CATEGORYEvent Visual Identity

foru Boutique Flowershop
Dalian, CN
Apr-22

Commissioned by Curator Client, we designed a floral shop named “foru” as an engagement gift for his flower-loving partner. Inspired by classic colors and her love for tulips, we shaped the flower into the visual centerpiece, aiming to convey an unmatched sense of romance.

Creative Direction: Xie Ye
Interior: OTTO DESIGN

CATEGORYBranding

Multidisciplinary Performance Festival
Echo 1.0
London, UK
Mar-22

ECHO is a multidisciplinary performance festival featuring 37 sections by the AA Interprofessional Studio 2021-2022. A response to humanity’s relationship with the world, each other, and ourselves.

Architectural Association @aaschool
Interprofessional Studio ( AAIS ) 2021-22 @aais

CATEGORYEvents Visual Identity

SPATIAL

Pond PondLondon, UK
Jul-23

Pond Pond 0.5 is an event to explore the being of a pond. In this event, we choose ‘boundary’ from other dimensions of the pond to explore, since it’s essential both for a pond and for us. We create food and space inspired by the pond and hope this, could be a little stone we throw ——(wish for ripples). In this first soft opening, we invited curators, artists, architect friends, to explore the boundaries of "eating" together through food and space.

About Team
CHICHI, established in 2022, is a food and space research interdisciplinary team. Through portraying fictional terms pronounced as "chichi" in Mandarin, we explore the hidden parameters and translate them into design possibilities in recipe development, spatial and graphic design, event hosting, curation, and publications.
Curation: Chichi Team (Cicylia, Phrea, Yingtong, Shuyi, Uji)
Site & Drinks: Bar Lotus London (Noa, David, Tianyi)
BOH: Phrea, Rafi
FOH: Chichi Team
Pastry: Molly, Cicylia
Photos: Derek, Chichi Team

CATEGORYVisual Identity / Event Curation