VISUAL

OBUOK COFFEE
Shenzhen, CN
Jan-24

In 2023, OBUOK launched its first coffee experiment, returning to the essence of coffee and redefining ultra-light roasting. Guided by principles of precision and rationality, the visual identity employs the concept of measurement to suggest a meticulous control of scale, structure, and rhythm. In collaboration with visual artist Meatmountain, the project unfolds a restrained yet refined aesthetic.

Photo: Meatmountian

CATEGORYBranding / Packaging

Chirimiri
Shenzhen, CN
Dec-23

Chirimiri — meaning “Whispers of Nature” in Spanish — is a pet-friendly lifestyle brand based in Shenzhen. Centered on coffee, natural wines, and kombucha, complemented by seasonal gelato and small plates made with locally sourced ingredients, it offers the community a welcoming corner for everyday gatherings.

The visual language pairs soft, rounded typography with hand-drawn elements, illustrating a sense of nature, ease, and playfulness — a gentle reminder of simplicity in the flow of urban life.

CATEGORYBranding / Packaging

BAR LOTUS
London, UK
Jun–23

Commissioned by BAR LOTUS to design the brand website for its first overseas store in East London. The website features the brand’s signature “Lotus Blue” as the primary color, referencing the interior design and drawing from the burl wood bar counter and furniture finishes, while a gradient dusk tone introduces a modern and enigmatic atmosphere.

CATEGORYWebsite Design

barlotuslondon.com

umum objects
London, UK
Nov–24

umumobjects is a living dialogue — an atelier that bridges the craftsmanship of Chinese artisans with a global audience. The logotype, inspired by hand-drawn strokes, echoes the soft murmur of “umum,” a sound of delight when enjoying something delicious. Drawing from antique contours, the visual identity lets each object tell its own story, evoking a quiet sense of warmth, clarity, and open order.

Collaborators: Dan Huang, Shutong Fan
Website Build Support & LOGO: uji

CATEGORYWebsite Build Support

umumobjects.com

DUKKHA
Chongqing, CN
Dec-24

Dukkha reflects an ongoing conversation with nature. Its natural and organic care products are vessels for reconnecting with the earth and embracing a more poetic rhythm of living. The visual system emphasizes naturalism through materiality and structure. A stone-carved logotype, sustainable washi packaging, and subtle embossing and metallic finishes form a cohesive language that balances tactility with quiet sophistication.

Direction: Xie Ye

CATEGORYBranding / Packaging

Maritime Echoes: The Story of Stone
London, UK
Mar-24

The exhibition Echoes of the Maritime: The Story of Stone, presented by the Quanzhou Pavilion and organized by the Cultural Office of the Chinese Embassy in the UK, was held at OXO Gallery by the Thames during London Craft Week.

The event identity blends cultural heritage with contemporary design. The coral tree flower serves as a striking focal point, while layered visuals introduce depth, energy, and a bold convergence of Eastern and modern aesthetics.
Organised by Cultural Section, Chinese Embassy in the UK
Co-hosted by Art-IFENG
Presented by Gyrecraft, Chizi Space, Local Landscape
Sponsored by TaiKoo Hui Guangzhou
Curated by Xuemei Hong, Chuan Lu, Yitang Long
Visual Direction by Hongming Studio
Design by uji

CATEGORYExhibition Visual

Multidisciplinary Performance Festival
Echo 2.0: Ripples
London, UK
May-22

Echo 2.0: Ripples is a collaborative graduation project from the MA Spatial Performance & Design at the Architectural Association. It presents a series of interdisciplinary events, including immersive performances, experimental theatre, and short films.The visual identity uses distorted typography and overlapping linear elements to echo the rhythm of ripples, creating a sense of fluidity and motion that draws the audience into the performative space.

Architectural Association @aaschool
Interprofessional Studio[AAIS] 2021-22 @aais

CATEGORYEvent Visual Identity

foru Boutique Flowershop
Dalian, CN
Apr-22

Commissioned by a curator, foru was conceived as a boutique flower shop — a love letter in bloom, crafted as a bespoke engagement gift for his flower-loving partner. Inspired by her affection for tulips, the design flows with the elegant lines of petals and stems, enveloped in a red palette that softly whispers of romance, warmth, and intimacy.

Interior: Duoyu Li, Mica
Direction: Xie Ye
Graphic: uji

CATEGORYBranding / Interior

Design Poster
Ongoing -

SPATIAL

Pond Pond 0.5Shenzhen, CN
Jul-23

PondPond is an experimental event themed around “finding the pond,” inviting friends to explore its layers and boundaries. The name “PondPond” ripples like water, while the visual identity gently transforms the strokes of 「池」 into a spoon — a quiet gesture toward the warmth of food and shared moments.

Curation: Chichi Team
Cicylia Phrea, Yingtong, Shuyi, uji
Site & Drinks: BARLOTUS London (Noa, David, Tianyi)
BOH: Phrea, Rafi
FOH: Chichi Team
Pastry: Molly, Cicylia
Photos: Derek, Chichi Team

CATEGORYVisual Identity / Event Curation